Organizer

Centre for Academic
Develoment (CADe)
Universiti Putra
Malaysia

Conference Theme

Making Knowledge Work To Leverage Collaborative Advantage and Intellectual Capital in a Globalised Economy

Themes

> Technology and Process
> Human Resource & Culture
> Government/Private

Institutions

Who Should Attend

Practitioners, academicians, researchers, chief knowledge/information officers, chief executive officers, technologists and professionals from private and public sectors should find this conference a rewarding and fruitful experience.Special discount for students with IDs is given.

POST-CONFERENCE EVENT

A separate Post-Conference Event is scheduled in August 2005.

Call for Participants and Registration will be issued in June 2005.

WORKSHOP ON INTELLECTUAL ASSET MANAGEMENT, BRANDING OF UNIVERSITY AND COMMERCIALIZATION OF INTELLECTUAL ASSET

SUGGESTED PROGRAMME

*Time Slot*	Topic	*Speaker*
8.30a.m – 8.59a.m	Registration	-
9.00a.m – 9.10a.m	Introduction by UPM representative	(to be confirmed)
9.11a.m – 10.00a.m	IP Asset Management	Nik Aliena Salwanee Dato Nik Mohamed Partner Azmi & Associates
10.01a.m – 11.00a.m	Commercialization of IP Assets : Focusing on the Commercializable Features of Assets	A.J. Surin Head Multimedia, Technology & IP Practice Group
11.01a.m – 11.30a.m	TEA BREAK
11.31a.m – 12.30a.m	Corporate Branding	Haji Mohd Rasheed Khan Of Counsel Azmi& Associates
12.31p.m –2.00p.m	LUNCH
2.01a.m – 2.30a.m	Branding of Universities: Case Studies	Azmi Mohd Ali Senior Partner Azmi & Associates
2.31a.m – 3.00noon	Commercialization of Universities' IP: Case Studies	Azmi Mohd Ali Senior Partner Azmi & Associates
3.01p.m – 3.30p.m	Q&A (Moderator: A.J. Surin)	-
3.31p.m – 3.45p.m	Enforcement of Assets Management
3.46p.m – 4.00p.m	Closing remarks by UPM representative	(to be confirmed)

Prof. Karl Wiig , Chairman of Knowledge Research Institute in Arlington, Texas .

Y.M. Tengku Datuk Dr. Mohd. Azzman Shariffadeen b. Tengku Ibrahim

Chief Executive Officer

The Malaysian Institute of Microelectronic System (MIMOS) Bhd

***************************

Tan Sri Datuk Prof Dr Anuwar Ali Vice Chancelor
Open Universiti Malaysia (OUM)

*************************

Mr. Haji Abdullah Kadir Bacha

Vice President

Knowledge & Learning Division

Multimedia Development Corporation (MDC)

*************************

Dr Madanmohan Rao

Editor

The Knowledge Management Chronicles

The Asia Pacific Internet Handbook

*************************

Prof. Dato' Dr. Ibrahim Ahmad Bajunid

Dean
Faculty of Humanities and Social Science

Universiti Tun Abdul Razak ***************************

Prof Dr. Han Chun Kwong

Professor of e-Business

Graduate School of Management

Universiti Putra Malaysia

and

President

ManagementSciences@Malaysia

************************

Ms. Nik Aliena Salwanee Nik Mohamed

Legal Partner, Azmi & Associates

*************************

Authors are invited to submit complete, original and unpublished research papers / paper work that have not yet been submitted for consideration including those that have not previously been published in another forum.Submissions should include the title, author(s), author's affiliation, e-mail address, telephone / fax numbers and postal address.

FIRST CALL OF ABSTRACT :

31st MARCH 2005

SECOND CALL OF ABSTRACT : 30th APRIL 2005

FINAL PAPER : 31st MAY 2005

Organizer

Conference Theme

Themes

Who Should Attend

POST-CONFERENCE EVENT

Topic

LUNCH